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Ethics, or Why I'm back at uni to study MA Ethics & Philosophy of Religion

Ethics is a field that is on the up; it's currently popular & fashionable to 'do' ethics.

When I started studying ethics formally four years ago, people often asked me why I was studying it. Why? Because it's important, because I want to understand the various theories, because it's so closely related to actions, motivations, emotions…

Marketing works… Your marketing changes the way people act… The morality of marketing is this: you need to be able to stand up and acknowledge that you're doing what you're doing… We're responsible for what we sell and how we sell it. We're responsible for the effects (and the side effects) of our actions… It is our decision. Whatever the decision is, you need to own it. If you can't look that decision in the mirror, market something else.

Recently, Seth Godin (marketing expert) asked Is it possible to hold a marketer morally responsible? Of course, as he stated – yes, it is.

I started Ethical Beads because I learnt of a few of the many issues with bead manufacture and I didn't want to be perpetuating the problem with my own jewellery crafting, especially as I had started selling my jewellery and was hoping to launch a profitable business.

Well, the hobby business is over and the real one is in development. Wish me luck and if you'd like to help in any way, please do let me know – I'd love to have you on board.

Interestingly, separately from thinking about this entry I had the brainwave of comparing marketing & evangelism and commenting on the ethics of each for my dissertation. What do you reckon?

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Posted on 24 September '06 by Kathleen Bright, under Education.

2 Comments to “Ethics, or Why I'm back at uni to study MA Ethics & Philosophy of Religion”

#1 Posted by IanW (25.09.06 at 00:35 )

I'm so very impressed at your dedication to actually go and do something, instead of bemoaning the current state of things.

You know you can count on my help for the business.

I like the idea for the dissertation; that strikes me as having a genuine, practical benefit for anyone in the marketing business; you're actually going to improve the world instead of, as you say, perpetuating the status quo.

Well done (though you don't need me to say that), I think it's a great choice.

#2 Posted by Dissertation: Ethics, evangelism & marketing : All Things Bright by Kathleen Bright (27.09.06 at 01:37 )

[...] In essence, it feeds on Seth Godin's article, "Is it possible to hold a marketer morally responsible?", which I commented on in my previous post, Ethics, or Why I’m back at uni to study MA Ethics & Philosophy of Religion. I realised that both evangelism and marketing are attempts to convince people to buy or buy in to something. [...]